Ora Ïto
Born in 1977, this iconoclastic artist became globally famous at the end of the 90’s by hijacking in 3D the products of the most emblematic and international brands such as Vuitton, Apple, Nike and Bic … Furthermore thanks to numerous publications in the press, the fiction turned into reality. When customers tried to purchase these imaginary products, the orders flooded Ora-Ïto’s web site. This became the second digital work ever acquired by the National Funds of Contemporary Art (FNAC). During the years 2000, Ora-Ïto dedicated himself to his own studio and the creation of real products, by developing transversal projects of nearly all the business sectors of design, architecture, communication, and so on. His creations conceal the codes of a new luxury, timeless and universal with the same minimal working drawing: evident forms to be understood in flash, fruit of his philosophY.
What do you think of when you hear the word plastic?
_Lightness, freedom of shape, endless possibilities.
Which Vondom item from another designer would you put in your home?
_Designs by Fabio Novembre and Ross Lovegrove.
What would you prefer, Vintage or Science Fiction movie?
_2011, a Space Odyssey by Stanley Kubrick, it has inspired all my work as I saw it when I was a child. Also I was born in 1977, the same year as the success of the Star Wars films.
Do you have any fetish object?
_An open-hand sculpture by Le Corbusier.
What is the last thing you have bought?
_A series of books at the Vasarely Foundation in Aix en Provence.
Do you believe in perfection?
_Yes of course, It is what I’m searching for in all my projects.
Do you have any fixation or quirky habit?
_Yes, the “Simplexité”, is the word I invented to describe my work, the art to give to an object with complex functions a visible simplicity.
What do you do when you are not designing?
_Not much I am always working !
